Luxury in Neutrals

Lida Baday, the Canada based designer taps Chris Nicholls to capture her  spring 2012 campaign with model Dani Seitz. The collection predominantly in white and other neutral colours is filled with staples like dresses, pants, cardigans in a fresh twist.

"Simplicity demands great focus on the fit and quality of fabrics, the workmanship and the finishing. That’s what fascinates me most - the technical side of design," says Baday. Here are some of the looks from the spring collection.